Daisies are a symbol of gentleness, cheerfulness and beauty. Once very common in meadows, daisies are still one of the most abundant wildflowers wherever fertilizers and weed killers are not used extensively in fields.

The daisy is an amazingly tenacious plant and can be very difficult to eradicate. Most daisies are generally considered easy plants to grow. Many of them are tolerant of extremely dry soils.
For these reasons, we use the daisy symbol in our logo: as a reminder of our the tenacity and determination to demonstrate our ability to contribute in building a better world.

The mixture of bright colors in our logo shows our Latino cheerful spirit, willing to share unconditionally everything we are.

Our name, Be Latino, is an acronym for our values and standards. We are: